Case Study: Los Angeles Times achieves deeper audience insights and smarter newsroom decisions with Chartbeat Datastream

Los Angeles Times unifies 190M+ monthly pageviews with Chartbeat

The Los Angeles Times, a major news organization with a digital readership of over 30 million monthly visitors, sought a more comprehensive and granular view of audience behavior to support its subscription-focused business and editorial strategies. To move beyond real-time analytics, they partnered with vendor Chartbeat and utilized their Datastream product to gain direct access to raw, session-based engagement data.

Chartbeat's solution involved feeding Datastream metrics like Engaged Time and Scroll Depth directly into the Los Angeles Times' data systems. The Times combined this with first-party, CMS, and third-party data, including unique data from Apple News via Chartbeat integrations, to build a unified internal dashboard. This provided reporters and analysts with a full audience view across platforms, enabling data-driven editorial decisions and helping to inform company-wide KPIs, ultimately allowing the team to hone their intuition and make smarter content bets.

Los Angeles Times