Case Study: Literally Media boosts engagement with Chartbeat Image Testing

Literally Media boosts CTR 15% with Chartbeat

Literally Media, a major digital comedy and culture publisher, partnered with Chartbeat to optimize audience engagement through its Image Testing product. Their challenge was moving beyond guesswork to understand which visual content would genuinely resonate with readers and drive meaningful post-click engagement across their portfolio of sites.

By implementing Chartbeat's Image Testing solution, the team was empowered to experiment freely with images and text overlays, developing a data-driven style for each brand. The results were significant, with Chartbeat data showing a 15% CTR increase on sites like Cracked and eBaum's World, alongside a 14% decrease in bounce rate within the first month of testing.

Literally Media