Case Study: Deseret News boosts CTR with Chartbeat Headline Testing

Deseret News boosts CTR by over 45% with Chartbeat

Deseret News, a widely-circulated paper in Utah, partnered with vendor Chartbeat to address stagnating web traffic. Their challenge was to grow their audience by improving headlines, but they had not yet fully utilized Chartbeat's headline-testing capabilities and were only running a handful of tests per day.

The solution was a month-long, company-wide contest powered by Chartbeat's Headline Testing tool, which energized the newsroom and integrated it with digital operations. This initiative resulted in a dramatic increase in testing volume and an average click-through rate (CTR) increase of over 45% per month, peaking at 49.1% in August. The success operationalized headline testing as a daily practice and demonstrated significant ROI.

Deseret News