Case Study: ABC13 Houston boosts reader engagement with Chartbeat Image Testing

ABC13 Houston boosts homepage engagement with Chartbeat's image testing and 15-second Quality Clicks

ABC13 Houston, a major news station serving the fourth largest city in the U.S., sought to further optimize reader engagement on its homepage. As longtime users of Chartbeat's Headline Testing tool, they looked to expand their data-driven experimentation capabilities to include visuals.

By implementing Chartbeat's Image Testing tool, ABC13 was able to test multiple images in real-time to see which visuals resonated most with their audience. The solution led to double-digit increases in click-through rates and provided vital feedback that allowed the newsroom to adapt to rapidly changing reader behaviors, ultimately driving habit and loyalty which are critical to their business model.

ABC13 Houston