Case Study: Wayflyer scales revenue and prospecting with Charm.io

Wayflyer becomes Ireland’s quickest unicorn in 2.5 years with Charm

Wayflyer, a provider of financing for ecommerce brands, needed to efficiently identify and prospect highly qualified companies that fit their ideal customer profile. Their challenge was to build a targeted total addressable market and avoid wasting time on aimless prospecting. To solve this, they turned to the ecommerce data and analytics platform from Charm.io.

Using Charm.io's Prospector tool and its Growth Score metric, Wayflyer was able to build specific prospect lists and pinpoint high-growth companies needing financing. This solution saved significant time, improved their underwriting pass rate, and directly fueled revenue growth. Charm.io's data was instrumental in helping Wayflyer scale rapidly to become Ireland's quickest-ever unicorn, achieving a valuation of over $1 billion.

Wayflyer