Case Study: Wilco Farm Stores achieves greater brand awareness and store traffic with Charlton Marketing

Wilco Farm Stores reaches over 65 million annual impressions with Charlton Marketing

Wilco Farm Stores faced the challenge of maintaining market share and preventing share of wallet erosion after a key competitor increased its marketing presence. To navigate this competitive and economic pressure, they partnered with Charlton Marketing, which deployed a strategic out-of-home advertising campaign.

Charlton Marketing implemented a meticulous out-of-home campaign across 10 markets. Their solution involved evaluating and negotiating optimal board placements based on traffic counts and proximity to stores, while also managing the artwork process. This strategy resulted in the placement of 14 boards, generating over 65 million annual impressions for Wilco Farm Stores.

Wilco Farm Stores