Case Study: Roth’s Fresh Markets boosts brand awareness with Charlton Marketing

Roth’s Fresh Markets boosts household awareness to 83% with Charlton Marketing

Roth’s Fresh Markets, a 9-unit grocery chain serving Oregon's Willamette Valley for over 60 years, needed to revitalize its established brand and increase its market share following an acquisition. The company engaged Charlton Marketing to develop a sophisticated, 360-degree marketing strategy to define its brand identity and drive growth.

Charlton Marketing implemented its proprietary Branding Blueprint process to craft a custom marketing roadmap. The solution centered on a multi-channel campaign called "Fresh is Better Here," which leveraged the grocer's community ties and history. This strategy by Charlton Marketing significantly increased brand awareness, with 83% of households aware of Roth’s after five months of advertising. The campaign also grew Roth’s social media following by 66% and nearly 40% of shoppers reported seeing an ad.

Roth’s Fresh Markets