Case Study: Papa Murphy’s achieves 14% YOY growth with Charlton Marketing TV and OTT advertising

Papa Murphy’s boosts TV reach to 99% with Charlton Marketing

Papa Murphy's, a take-and-bake pizza chain, faced intense competition from frozen brands, traditional delivery chains, and third-party services. To boost sales and awareness for its new pizzas, the Medford franchise group partnered with Charlton Marketing to implement a strategic TV and OTT advertising campaign.

Charlton Marketing devised a strategy using high-rated TV programming and targeted OTT ads. The campaign achieved a 99% TV reach and a 97% video completion rate for OTT ads. This effort resulted in a 14% year-over-year sales increase for Papa Murphy’s. Charlton Marketing also secured $20,275 in added value through 800 no-charge spots.

Papa Murphy’s