Case Study: Duo Security boosts qualified leads and lowers MQL costs with Charles River Interactive and LinkedIn retargeting

Duo Security boosts qualified leads by 239% with Charles River Interactive

Duo Security, a cloud-based trusted access provider, tasked Charles River Interactive (CRI) with acquiring more highly-scored leads in North America and Europe at the lowest possible cost. CRI's social media team was initially given a small budget to prove the concept and generate performance data for the LinkedIn channel.

Charles River Interactive partnered with LinkedIn's Product Marketing team to join an exclusive retargeting pilot program. This involved placing LinkedIn's Insight Tag on Duo's website to build a retargeting audience, which was combined with new ad formats featuring larger images. The solution delivered by CRI resulted in a 239% increase in qualified lead volume and a 266% month-over-month improvement in conversion rates, while also decreasing the cost per marketing qualified lead by 23%.

Duo Security