Case Study: Bernardi Honda Auto Parts boosts 4th quarter sales with Charles River Interactive's SEO and PPC strategy

Bernardi Parts boosts 4th quarter sales 56% with Charles River Interactive

Bernardi Parts, the online parts division of a major automotive group and a top seller of Honda accessories, faced a challenge to build out its sales funnel and acquire more qualified leads for a year-end push. They enlisted Charles River Interactive (CRI) to implement ecommerce strategies to increase transactions and revenue.

Working closely with the client, CRI implemented a unified strategy that included a website revamp, launching Google Shopping, and a permanent shipping promotion. This solution dramatically increased 4th Quarter 2016 sales, achieving a 56% year-over-year increase in revenue and a 45% increase in transactions, while also decreasing the bounce rate by 18%.

Bernardi Parts