Case Study: Hard Rock Hotels achieves higher revenue and engagement with The Charles NYC

Hard Rock Hotels boosts revenue 40% with The Charles NYC

Hard Rock Hotels collaborated with The Charles to develop a new creative vision and execute paid media campaigns. Their challenge was to create consistent and engaging brand messaging that could be effectively deployed at both global and local scales to drive revenue.

The Charles implemented a new creative direction using refined design templates and data-powered A/B testing to determine the most effective visual approach. This strategy was then rolled out into global paid media campaigns across search, social, and display. The vendor achieved exceptional results, including a 920% return on search ad spend, a 540% return on display ad spend, and a 300% return on social ad spend, contributing to a 40% year-over-year revenue increase for Hard Rock Hotels.

Hard Rock Hotels