Case Study: Volkswagen boosts car configurator engagement with Charles GmbH on Facebook Messenger

Volkswagen boosts configurator completion to 68% with Charles GmbH

Charles GmbH helped Volkswagen, a major automotive manufacturer, address the challenge of engaging potential buyers online and generating qualified leads for their new electric vehicle, the ID.3. The challenge was to cut through digital ad fatigue and create a more interactive and helpful buyer education journey than traditional web touchpoints could offer.

The solution implemented by Charles GmbH was a conversational car configurator built within Facebook Messenger. This allowed users to build a personalized ID.3 in a one-to-one chat, capturing zero-party data. The results were highly successful, with a 68% completion rate for the configurator, a click-through rate three times higher than the website version, and a 6.2-point increase in brand perception regarding the helpfulness of the information provided.

Volkswagen