Case Study: Takko Fashion boosts in-store traffic and conversion with Charles GmbH and WhatsApp Marketing

Takko Fashion boosts in-store purchases 82% with Charles GmbH

Takko Fashion, a leading European discount fashion retailer, faced the challenge of driving in-store traffic and improving customer engagement beyond their saturated email and app-based channels. They partnered with Charles GmbH to implement a personalized WhatsApp marketing solution to collect zero-party data and create meaningful connections with their price-sensitive customer base in Italy and Germany.

Using the Charles platform, Takko implemented a barcode scanning system for GDPR-compliant opt-ins and launched targeted, personalized WhatsApp campaigns. The solution drove a massive 82% uplift in in-store purchases per store per day and achieved a 7% in-store conversion rate during their promotional campaign in Italy. Charles helped Takko achieve high engagement with a 5-digit monthly subscriber growth and strong omnichannel results.

Takko Fashion