Case Study: Jack Wolfskin boosts personalization and first-party data collection with charles

Jack Wolfskin boosts WhatsApp opt-in completion to 90% with Charles GmbH

Jack Wolfskin, a leading European outdoor clothing company, faced the challenge of gathering valuable first-party customer data for improved personalization following the decline of third-party cookies. To address this, they partnered with vendor Charles GmbH to utilize its interactive WhatsApp marketing solutions.

The solution implemented by Charles GmbH involved setting up automated WhatsApp opt-in flows and targeted campaigns to collect zero-party data directly from customers. This approach achieved remarkable results, including a 90% opt-in flow completion rate and the collection of thousands of new subscriber profiles, enabling Jack Wolfskin to build highly granular audiences for more personalized communication.

Jack Wolfskin