Case Study: Woodboom achieves 70% of sales in chat with Charles GmbH

How whatsapp became woodboom's #1 revenue channel

Woodboom, a sustainable home and living brand, was struggling with a long, email-based sales cycle for its premium €1,500 beds. Customers typically asked around seven questions before buying, which stretched decisions from 2–4 weeks and led to lost sales. Charles GmbH helped Woodboom address this challenge with WhatsApp as a more personal, conversational channel.

Using Charles GmbH’s WhatsApp marketing and commerce capabilities, Woodboom added website chat-ins, trained agents for in-chat sales conversations, and sent after-sales updates like confirmations and tracking links. The result was a sales cycle cut from 4 weeks to 4 days, up to 30% in-chat conversion, and more than 70% of purchases initiated via chat, making WhatsApp Woodboom’s #1 revenue channel.

Woodboom

Mischa

Chief Executive Officer