Case Study: Woodboom cuts sales cycle from 4 weeks to 4 days with Charles GmbH

How magna atelier simplified their sales process using whatsapp drastically

a major sustainable furniture brand, woodboom, faced the challenge of a long sales cycle of up to four weeks, primarily due to a slow email-based question-and-answer process that was causing them to lose potential customers. Charles GmbH presented a solution to shorten this cycle by leveraging personalized WhatsApp interactions to better utilize the company's strength in customer-centric communication.

By implementing Charles GmbH's solution, which included website chat-ins for WhatsApp opt-ins, in-chat sales conversations, and after-sales service, woodboom drastically improved its process. The results were a sales cycle shortened from four weeks to just four days, a 30% in-chat conversion rate, and WhatsApp becoming its number one revenue channel, accounting for 70% of all sales.

MAGNA Atelier

Florian Thumm

Co-Founder