Case Study: Woodboom cuts its sales cycle from 4 weeks to 4 days with Charles GmbH

How every used whatsapp to build a healthy vegan lifestyle community during veganuary

Every Foods, a sustainable furniture brand, faced a challenge with a lengthy, multi-week sales cycle for its premium products. Potential customers had numerous questions, primarily handled over slow email exchanges, which led to abandoned purchases. The vendor, Charles GmbH, proposed using WhatsApp to facilitate faster, more personal interactions to address this issue.

Charles GmbH implemented a WhatsApp solution featuring website chat-ins, in-chat sales conversations, and after-sales service. This allowed Every Foods to provide immediate, empathetic support, answering customer questions promptly. The results were dramatic: the sales cycle was shortened from four weeks to just four days, and WhatsApp became the primary revenue channel, driving 70% of all sales.

Every Foods

Casimir

Founder