Case Study: Barò Cosmetics boosts engagement and opt-ins with charles' WhatsApp messaging

How barò cosmetics uses whatsapp to build closer customer relationships

Barò Cosmetics, a digital-first cosmetic brand, needed to strengthen its customer relationships and improve engagement and reactivation beyond its traditional outreach channels. The company partnered with vendor Charles GmbH to leverage the power of WhatsApp for direct communication.

Charles GmbH implemented a comprehensive WhatsApp strategy that included multi-channel opt-in touchpoints and automated, interactive campaigns. This solution enabled Barò Cosmetics to go live in just eight days, achieving a 90% message opening rate and collecting 50,000 customer opt-ins within the first 90 days, leading to significantly improved campaign engagement and a foundation for future international growth.

Barò Cosmetics

Guido Rosso

Multi-Contact Center Director