Case Study: Hey Marly boosts WhatsApp revenue and engagement with Charles GmbH

Hey Marly boosts WhatsApp revenue to €32K in 2 months with Charles GmbH

Hey Marly, a fashion and accessories company, faced the challenge of low engagement with its large email subscriber base, making it difficult to reach customers and build active relationships. To explore an alternative, they partnered with Charles GmbH to test its solution for using WhatsApp as a new marketing channel.

Charles GmbH enabled Hey Marly to quickly implement WhatsApp marketing by adding post-purchase opt-ins on their thank you page and sending targeted campaigns. This solution generated €32,000 in revenue in just two months, achieved a 77% open rate, and delivered a 37,000% return on investment, proving WhatsApp to be a highly profitable sales channel for the business.

Hey Marly