Case Study: fashionette boosts engagement and sales with charles WhatsApp Marketing

Fashionette boosts WhatsApp conversion 7.4x with Charles GmbH

fashionette, a European fashion retailer specializing in curated luxury products, faced challenges with declining customer engagement and limited touchpoints for collecting valuable data. Their traditional email and web notifications were not meeting expectations for immediacy and personalization. To address this, fashionette partnered with Charles GmbH to implement a personalized WhatsApp marketing strategy using the charles platform.

The solution involved using charles to implement interactive, GDPR-compliant WhatsApp opt-in flows to collect zero-party data and build a subscriber base. fashionette then launched highly targeted and automated campaigns for promotions, new arrivals, and birthdays. This strategy delivered significant results: a 7.4x higher conversion rate versus email, an 18.1 return on ad spend (ROAS), and a 25% increase in average order value (AOV), dramatically boosting both engagement and sales.

Fashionette