Case Study: Braineffect boosts Black Friday sales with WhatsApp marketing from Charles GmbH

Braineffect doubles subscribers and drives €14.5 RPR with Charles GmbH

Braineffect, a German brain supplements company, faced the challenge of standing out during the competitive Black Friday period without adding to the customer overwhelm. They partnered with Charles GmbH and used its Charles platform, specifically the Journeys feature for WhatsApp automation, to create a unique and extended promotional campaign.

The solution implemented by Charles GmbH was a month-long "Black Month" WhatsApp campaign featuring weekly themed events. This approach included multi-channel audience building and continuous A/B testing. The results were highly successful, yielding a 25% conversion rate, a €14.5 revenue per recipient, and a doubling of their subscriber base.

Braineffect