Case Study: Bears With Benefits achieves €100K in WhatsApp revenue with Charles GmbH

Bears With Benefits generates €100K in 3 months with Charles GmbH

Bears With Benefits, a German health and supplements brand, wanted to test the profitability of WhatsApp as a marketing channel before a wider European rollout. They chose Italy as their test market and partnered with Charles GmbH to implement a strategy using the Charles platform for WhatsApp Campaigns and Journeys. Their challenge was to build an audience and determine if WhatsApp could effectively boost customer interaction and sales.

Using Charles, Bears With Benefits built a subscriber base of 20,000 users in Italy through website and thank-you page opt-ins. They then ran exclusive pre-access campaigns for new products on WhatsApp. The solution delivered exceptional results, including an 85% open rate and a 10x return on ad spend, generating €100,000 in revenue and leading to sold-out products. Based on this success, Charles GmbH helped them confidently expand the WhatsApp strategy across other European markets.

Bears With Benefits