Case Study: Muc-Off boosts Shopify conversion performance with Charle Agency

Muc-Off boosts conversion with Charle Agency in a 50/50 A/B test

Charle Agency partnered with Muc-Off, a global bike and cleaning products brand, to support the continued online growth of their Shopify Plus store. The challenge was to deliver an immersive, product-first experience for a new product launch that would captivate visitors and drive engagement.

The solution involved Charle Agency designing and building a bespoke, editorial-style product page for Muc-Off's new mobile pressure washer. Following the launch, the agency conducted a 50/50 split A/B test to compare the new design's performance against the original. The new page achieved a higher conversion rate, more orders, and increased revenue, demonstrating the success of the strategy implemented by Charle Agency.

Muc-Off