Case Study: JustWears boosts Shopify conversions and performance with Charle Agency

JustWears boosts Shopify performance and conversions with Charle Agency

Just Wears, an environmentally-friendly underwear brand that became the UK's most backed apparel project on Kickstarter, faced the challenge of optimizing their ambitious Shopify store for long-term growth. They partnered with Charle Agency for ongoing support through the Charle Membership to enhance site performance and user experience.

Charle Agency implemented a comprehensive solution that began with site speed and performance optimization, improving Core Web Vitals to reduce bounce rates and aid SEO. They also conducted a full relaunch of the product pages, which included adding a bespoke bundle builder to improve the purchase flow and increase average order value. Through their membership offering, Charle Agency provided Just Wears with a growth-centric strategy, resulting in maximized conversions and an enhanced ecommerce experience.

JustWears