Case Study: Gilbert Rugby achieves a bespoke, high-performing Shopify Plus experience with Charle Agency

Gilbert Rugby launches a bespoke Shopify Plus theme with Charle Agency and 100+ live-store insights

Gilbert Rugby, a British sports equipment manufacturing brand, required an overhaul of their online stores to launch a new experience that reflected their world-renowned identity. They partnered with the Charle Agency to design and build a bespoke Shopify Plus theme that would provide a brand-consistent and contemporary on-site experience for their customers.

The Charle Agency designed a custom Shopify Plus theme, prototyped for both desktop and mobile, and built a cutting-edge online store. The solution leveraged Shopify's latest features and integrated advanced search technology from Fast Simon. The new store provided Gilbert Rugby with a fast, identifiable UI and enhanced customer experience features, leaving the brand in full control of their site.

Gilbert Rugby