Case Study: Des Kelly achieves a premium Shopify Plus ecommerce experience with Charle Agency

Des Kelly migrates 50+ years of interiors expertise to Shopify Plus with Charle Agency

Des Kelly Interiors, a Dublin-based family-owned furniture and interiors retailer, faced challenges with their outdated WooCommerce store, which was difficult to manage and did not reflect their premium brand experience. They partnered with Charle Agency to migrate to Shopify Plus and develop a sophisticated new ecommerce platform that would mirror the elegance of their physical stores.

Charle Agency designed and built a bespoke Shopify Plus theme, implementing custom features including product configurators, dynamic price calculators, and a loyalty program. The solution also included intelligent upsells and a custom app for stock integration. The new site provided a seamless, modern online experience that allowed the customer to control content while maximizing average order value.

Des Kelly