Case Study: Au Départ launches a bespoke Shopify Plus store with Charle Agency

Au Départ launches a bespoke Shopify Plus store with Charle in 1834-founded luxury brand relaunch

The luxury Parisian fashion brand Au Départ, a historic trunk-maker, sought to migrate from its legacy platform of Commercelayer and WordPress to revitalize its online presence. They partnered with Charle Agency to design and develop a bespoke Shopify Plus build that would reflect their brand's heritage while delivering a modern luxury e-commerce experience.

Charle Agency delivered a custom Shopify theme with a minimalist, product-centric design and advanced technical features including Algolia search integration and custom filtering. The solution provided Au Départ with a sleek, branded online store built on Shopify Online Store 2.0, giving the brand's marketing team full control. The project successfully launched on audepart.com, achieving the client's goal of a sophisticated digital flagship.

Au Départ