Case Study: 111SKIN achieves higher conversion with Charle Agency's Shopify CRO and development support

111Skin launches Shopify CRO with Charle Agency and boosts conversion rate

Charle Agency partnered with 111SKIN, a globally renowned cosmetics brand, to support its continued online growth and conversion rate optimization (CRO) strategy on Shopify Plus.

The solution involved an iterative, data-led CRO roadmap that included split A/B testing, design improvements, and the development of an intelligent product finder quiz. Charle Agency delivered a higher conversion rate and a significant increase in revenue and average order value for the brand.

111Skin