Case Study: Rescue Village achieves record-breaking fundraising success with CharityEngine

How Rescue Village Surpassed Its Event Fundraising Goal

Rescue Village, an animal welfare organization, needed a unified system to manage their fundraising, donors, and events. Their previous platform lacked integration for email marketing and event management, making it difficult to gain a complete view of their supporters and create personalized campaigns for their annual Woofstock festival. They turned to the CharityEngine platform for a solution.

Using CharityEngine's segmentation tools, Rescue Village delivered targeted email campaigns that highlighted different aspects of the event to specific audiences. This strategy helped them double attendance and sponsors while smashing their fundraising goal. The vendor's solution helped Rescue Village raise $190,000 from 8,500 attendees, funds that directly support the nearly 2,000 animals they care for each year.

Rescue Village

Mindy Carter

Development Database Manager