Case Study: 88.7 The Cross doubles radiothon fundraising with CharityEngine

How a Christian music radio station leveraged technology to double its fundraising goal and create a dynamic giving experience for its listeners

88.7 The Cross, a Christian radio station, faced challenges with real-time donation tracking and poor data hygiene during its live radiothon fundraisers using its previous platform. This made acknowledging donors on-air difficult. The station selected CharityEngine to solve these specific issues.

By implementing CharityEngine's real-time campaign dashboard and donation tools, the station could track every gift instantly and recognize donors live during its broadcast. This solution helped 88.7 The Cross more than double its campaign goal, acquiring 160 new donors and significantly exceeding its fundraising expectations.

88.7 The Cross

Lynee Free

Director of Ministry Development