Case Study: a major Ontario arts organization achieves stronger donor connections with CharityCAN

Major Ontario Arts Organization finds 150 direct connections with CharityCAN

A researcher at a major Ontario arts organization was tasked by her gift officers with finding personal connections to almost 175 prospective donors who lacked an established relationship with the organization. To build these new relationships, she turned to CharityCAN and its relationship mapping tools.

Using CharityCAN to create prospect profiles and perform a relationship path search, the researcher identified 150 direct connections to 64 prospects and over 7,000 indirect connections to 102 prospects. This provided direct links to over one-third of the original list, a rate that increased to 50% when American prospects were excluded. CharityCAN enabled the team to efficiently leverage their board and senate connections to foster new donor relationships.