Case Study: Stevens Creek BMW attracts prospects and strengthens customer relationships with ChargePoint EV charging

Stevens Creek BMW Attracts Prospects and Strengthens Customer Relationships with ChargePoint EV Charging

Stevens Creek BMW, the first BMW i Center serving the Bay Area and Northern California, wanted to attract environmentally conscious EV shoppers, educate prospective buyers, and differentiate its dealership with a premium charging experience. The dealership needed a way to build relationships with existing drivers while also drawing in new prospects from other brands, and it chose ChargePoint EV charging to support those goals.

ChargePoint provided a mix of networked Level 2 commercial stations and an Express 100 DC fast charger for public use, inventory charging, and customer test drives. The result was strong engagement: Stevens Creek BMW’s Level 2 stations were used more than 3,100 times in the first year by 354 drivers, while the DC fast charger saw 1,100+ charging sessions in its first six months by 275 drivers. With ChargePoint, the dealership expanded awareness of the BMW i brand, strengthened customer relationships, and drove both new and repeat business.

Stevens Creek BMW

Tiffani Wyatt

Sales Manager