Case Study: Triggered Messaging achieves automated global subscription billing & EU‑VAT compliance with Chargebee

Triggered Messaging - Customer Case Study

Triggered Messaging, founded in 2011 by brothers Mike and Pete Austin, provides real-time, multi-channel personalized marketing that reduces cart abandonment and boosts repeat sales for eCommerce businesses. As a growing SaaS company they needed a recurring-billing solution with a robust API, multi-currency support, automated invoice and transactional-email workflows, bulk PDF invoice downloads, and EU‑VAT compliance—all integrated smoothly into their Ruby on Rails backend.

They integrated Chargebee via its API, which centralized accounts receivable, supported multiple payment methods and local currencies, automated invoice generation and email notifications, and handled VAT verification through VIES to meet EU requirements. The result was streamlined onboarding and billing operations, consolidated subscription and AR metrics for better financial visibility, hassle-free EU‑VAT handling, and built‑in SaaS practices like pricing experimentation and role-based access control.

Triggered Messaging

David Henderson

Lead Developer