Case Study: Soylent achieves scalable subscription management and priority fulfillment with Chargebee

Soylent - Customer Case Study

Soylent, a nutrition startup founded by Rob Rhinehart, faced a rapid scaling challenge: tens of thousands of early adopters had prepaid for meal subscriptions before Soylent even had a production facility. The company outgrew its initial Shopify/Stripe setup and needed a subscription management solution tailored to recurring e-commerce—one that could securely migrate payment data, handle complex fulfillment rules, and keep customers informed without overwhelming engineering or support teams.

ChargeBee provided a turnkey solution: a PCI-compliant credit card data migration that accurately mapped customers to payment methods, robust APIs that enabled Soylent to build a “priority algorithm” for shipping existing subsisting customers first, and a customer portal for self-service billing and shipping changes. The result was reliable, scalable subscription operations that supported tens of thousands of subscribers with minimal engineering overhead, smoother fulfillment, and an improved customer experience.

Soylent

John Coogan

Co-Founder & CTO