Case Study: Brevo achieves scalable global billing and operational efficiency with Chargebee

Serving 500K+ Active Users across 180 countries

Brevo, the Paris-based digital marketing platform formerly known as Sendinblue, serves more than 500,000 active users in 180 countries. As its business grew through new markets, multiple pricing tiers, currencies, and acquisitions, its legacy billing system could no longer scale or provide clear visibility into subscription renewals and payment status. Brevo turned to Chargebee for subscription management and billing support.

Chargebee helped Brevo simplify its product catalog, streamline payment collection and reconciliation with integrations like Adyen, GoCardless, and PayPal, and support localized invoices and checkout in six languages. With Chargebee as a single system of record, Brevo improved visibility for distributed finance teams, automated failed-payment retries through dunning, and increased operational efficiency while better handling complex tax and compliance needs such as UK and EU VAT.

Brevo

Neeraj Bachpai

Product Manager