Case Study: Superfoods Company achieves 4x revenue growth in 12 months with Chargebee

How Superfoods Company managed over 200,000 subscribers with natural superfood tablets, competitive pricing, and Chargebee

Superfoods Company, founded by Dylan Ralston in 2018 to sell an effervescent tablet packed with 15 natural foods, grew rapidly by word-of-mouth to a loyal base of over 200,000 subscribers. That growth exposed scaling challenges: their billing tool couldn’t shift one-time buyers to subscriptions, support experimentation with pricing, add-ons and discounts, or automate payment follow-ups—hindering efforts to increase LTV and AOV.

By adopting Chargebee (integrated with Stripe, PayPal and QuickBooks), the team ran rapid A/B pricing tests, created flexible add-ons and bundles, analyzed cancellation patterns, and automated dunning and subscription pauses. The result: 4x revenue in under a year, expansion from one product to five, higher AOV and improved retention, plus the ability to launch new pricing and product experiments in about 30 minutes.

Superfoods Company

Paul Kapsner

Director of Finance