Case Study: Proxyclick achieves scalable subscription billing and automated US tax compliance with Chargebee

How Proxyclick Scaled to Newer Territories with Optimized Subscription and Revenue Operations

Proxyclick, a visitor management solution, outgrew manual billing as it moved to a subscription model: rising invoice volumes were handled in Excel by a one-person finance team, custom enterprise pricing forced them to create new products repeatedly, and expansion into the US introduced complex, state-level sales tax obligations after the 2018 ruling. These scaling pains made automated billing and tax compliance business-critical.

By implementing Chargebee (with Avalara for tax) and using its open REST APIs, Proxyclick automated invoicing, enabled online self-serve signups, and applied Price Override for enterprise deals without creating new products. The result: a faster, more reliable finance workflow, automated US sales tax compliance, better churn control, contextual onboarding via Intercom/HubSpot integrations, and easier deferred-revenue reporting—saving significant time and reducing operational burden.

Proxyclick

Jean-Thomas Cock

Head of Finance