Case Study: Instaply (messaging platform) achieves automated subscription billing and expansion into France with Chargebee (subscription billing platform)

How Process Automation Enabled Instaply to Scale and Set Foot in Europe

Instaply, a messaging platform that connects customers with brick-and-mortar stores, hit scaling pain points after its first 100 customers: manual billing and month-end invoice waves in QuickBooks, frequent failed payments and involuntary churn, limited subscription visibility, and the looming complexity of expanding into Europe (currency, tax, GDPR/3DS and EU VAT requirements).

Implementing Chargebee automated Instaply’s entire subscription revenue workflow—plan-specific checkout links (including bank transfers), invoicing automation, Smart Dunning for payment recovery, and one-click reconciliation with Stripe—while handling currency, tax, language, and compliance needs for France. The result: Instaply successfully expanded to France, slashed bookkeeping time from 20+ hours a week to seconds, recovered lost revenue from failed payments, and gained the operational stability to scale into new customer segments and geographies.

Instaply

Benjamin Jaboeuf

Head of Operations