Case Study: GuavaPass achieves rapid global scaling and streamlined subscription billing with Chargebee

How GuavaPass helps more people get fitter, with Chargebee

GuavaPass is a Singapore-founded monthly fitness membership that gives members access to many gyms and studios with a single pass. As the business scaled across Asia and the Middle East, their homegrown billing system built on a payment gateway became brittle—adding plans, coupons and other subscription features grew increasingly complex, and they faced the risk of disrupting active subscriptions, new customer signups and stored payment data.

They migrated to Chargebee for its flexible API and built‑in billing features, successfully porting active subscriptions without downtime. Today Account Managers use Chargebee for coupons, trials and day‑to‑day subscription management, Operations handles revenue and payouts, and developers rarely need to intervene. The switch accelerated product iteration, simplified international expansion with multiple currencies and payment methods, and freed the team to focus on growing the core business.

GuavaPass

Justin Louie

Chief Technology Officer