Case Study: AX Semantics improves cross-functional performance and unlocks higher customer LTV with Chargebee RevenueStory

How AX Semantics improvedcross-functional performance by tracking Customer LTV on RevenueStory

AX Semantics, an automated content‑generation platform operating in about 110 languages, faced growing pains as a 42‑person team serving ~300 customers. The company lacked a single source of truth for core metrics, relied on manual reporting, and had poor visibility into campaign and experiment outcomes—making alignment, scaling weekly reviews, and tracking subscription performance difficult without costly in‑house BI development.

By adopting Chargebee RevenueStory, AX Semantics created role‑based, real‑time dashboards and custom subscription reports that mapped the customer journey (Acquisition, Leakage, Churn & Retention) and supported monthly, theme‑driven experiments. This eliminated days of manual work, surfaced a >100% variance in customer LTV tied to specific sales and success reps, and enabled the company to codify high‑performing behaviors—reducing reporting effort to nearly zero and improving cross‑functional alignment and growth focus.

AX Semantics

Robert Weissgraeber

MD & CTO