Case Study: Drawboard achieves global expansion and simplifies subscription billing with Chargebee

How Australia-based Drawboard expanded globally to new markets using Chargebee

Drawboard, an Australia-based company known for Drawboard PDF and Bullclip (a collaborative design-review platform used by large architecture and engineering firms), faced a build-vs-buy dilemma for Bullclip’s billing. Building an in-house billing system would have tied up engineers, added tech debt, and complicated compliance and global payment needs as they planned to expand beyond Australia.

After evaluating options, Drawboard chose Chargebee for its API-driven licensing, flexible billing/pricing models, freemium plan and easy sales dashboard. Chargebee delivered PCI and GDPR support, multi-currency and offline payment handling, proration and smart dunning, and clear documentation—enabling Drawboard to save significant engineering cost (about AUD 5K/year vs. hiring for billing), scale globally to hundreds of enterprise licenses, and keep the team focused on product.

Drawboard

Nathan Field

Head of Marketing