Case Study: A Cloud Guru achieves rapid subscription scaling and reduced churn with Chargebee

How Australia-based A Cloud Guru Scaled their Subscription Model, with Chargebee

A Cloud Guru (ACG) is an Australia‑based leader in online cloud training with over one million learners. After finding product–market fit, ACG moved from one‑time course bundles to a subscription model to scale sustainably, but their Braintree setup couldn’t handle upgrades, renewals or upsells—flooding support and hurting the buyer experience.

ACG chose Chargebee for its functionality, usability and pricing and went live in under a month. Chargebee delivered seamless monthly→annual upgrades, automated renewals, pro‑rata billing, customizable invoices, testing/staging copy and dedicated implementation support—enabling faster global growth, reduced churn, easier upsells and far less manual billing work.

A Cloud Guru

George K. Tsigounis,

(Former) Product Manager