Case Study: Shadow cuts product launch time by 66% and expands to 5 markets with Chargebee

How Shadow Transformed Operations to Launch Products 3x Faster and Enter 5 New Markets

Shadow, a provider of cloud-based virtual machines for gamers and professionals, was struggling with a legacy billing setup that slowed product launches, complicated international expansion, and pulled engineering time away from core development. The company had been using Stripe Billing and an in-house product catalog, but manual subscription updates, invoice handling, and tax compliance issues made growth difficult.

Shadow chose Chargebee Billing to centralize its product catalog, automate subscription management, and simplify tax handling through robust APIs and built-in tax features. With Chargebee, Shadow cut product launch time from weeks to under three days, expanded into five new countries within months, and reduced manual billing work, freeing engineers to focus on product innovation.

Shadow

Riaz Hatia

Engineering Manager