Case Study: Le Figaro achieves faster signups and higher conversions with Chargebee

How Le Figaro Transformed Subscriptions For Growth

Le Figaro, France’s oldest newspaper and a major digital publisher, needed to modernize a legacy subscription setup that slowed growth, required constant vendor coordination, and created a clunky customer experience. Its 10-step signup flow took about 50 seconds, promotions took weeks to launch, and multiple subscriber databases demanded ongoing manual work.

Le Figaro selected Chargebee as its subscription management engine, using its API-first, headless platform with integrations to Salesforce and Stripe to unify subscriptions across print, digital, Apple, and Google channels. With Chargebee, Le Figaro cut signup time in half to 25 seconds, raised conversion from 0.7% to 0.9%, launched new offers in hours instead of weeks, and eliminated manual database synchronization, freeing up internal teams and improving agility across its brands.

Le Figaro

Benjamin Lupu

Product Manager for Reader & Subscriber Experience