Case Study: Abes of Maine achieves 22% site-wide sales growth and 85% financing approval rate with ChargeAfter

Abes of Maine - Customer Case Study

Abes of Maine, a consumer electronics retailer founded in 1979, needed a way to offer competitive financing for high‑ticket products after many shoppers’ orders were declined due to insufficient funds. Looking for a point‑of‑sale checkout financing solution that would work across eCommerce, mobile, in‑store and call‑center channels, Abes of Maine partnered with ChargeAfter.

ChargeAfter provided a multi‑lender POS financing network that delivered personalized offers—0% APR, open lines of credit and buy‑now‑pay‑later installments—across all channels, approving up to 85% of applications. Integration with ChargeAfter drove measurable gains in six months: a 22% site‑wide increase, a 30% rise in average order value and a 5% increase in margin.

Abes of Maine

TJ Cohen

Chief Executive Officer