Case Study: 42nd Street Photo achieves 20% website sales growth and 40% higher average order value with ChargeAfter financing

42nd Street Photo - Customer Case Study

42nd Street Photo, an iconic New York camera and electronics superstore founded in 1965, faced growing demand from millennials and Gen Z shoppers who avoid credit cards and high APRs. To offer a modern point-of-sale financing option, 42nd Street Photo partnered with ChargeAfter to use its checkout and point-of-sale financing solution — a multi‑lender platform with an embedded “as low as” widget and an on-site application flow.

ChargeAfter implemented on-site and in-store financing with a seamless three-step application and personalized lender matches, keeping shoppers on-site and displaying clear pricing. Within 90 days, 42nd Street Photo saw a 20% increase in website sales, a 40% rise in average order value, and a 70% ChargeAfter approval rate, while meeting goals for broad credit approvals, transparent pricing, and 0% APR options.

42nd Street Photo

Elliot Braha

Chief Executive Officer