Case Study: The Leeds International Piano Competition boosts website views with Chaptr

The Leeds International Piano Competition boosts views by 66% with Chaptr

The Leeds International Piano Competition, a prestigious global music event, faced the challenge of an outdated and inaccessible website that failed to inspire its audience or support its operational needs. They partnered with the digital agency Chaptr to create a new WordPress-powered website that would modernize their image, streamline content management, and provide a more engaging user experience for applicants and music lovers worldwide.

Chaptr delivered a comprehensive solution, developing a new visual identity and an accessible, multilingual website featuring a dynamic Media Hub for its vast archive and a streamlined donation process. The new site successfully modernized the competition's image, resulting in a significant 66% increase in views, jumping from 6 million to 10 million after launch. The client was highly satisfied, praising Chaptr's design and development skills for creating a site that surpassed others in their sector.

The Leeds International Piano Competition