Case Study: Oxford Philharmonic Orchestra boosts traffic and ticket sales with Chaptr

Oxford Philharmonic Orchestra boosts organic traffic 35.55% with Chaptr

The Oxford Philharmonic Orchestra, a professional symphony orchestra, faced significant challenges during the pandemic as it approached its 25th anniversary. Its existing brand identity and web experience were not equipped to handle the pressures of social distancing or support a strategy for audience diversification and increased online sales. The orchestra engaged the vendor Chaptr to create a new website that would communicate its new brand positioning and integrate with the Spektrix ticketing system.

Chaptr delivered a complete redesign focused on an improved user experience and a dynamic design system that reflected the orchestra's innovative identity. The solution included seamless Spektrix integration for ticketing and donations, a robust SEO strategy, and a fast, responsive website. The results were impressive, including an 11,140 increase in new visits within one month, a 60.1% engagement rate, a website speed 700% faster than average, and a significant rise in online ticket sales leading to sold-out shows. Chaptr also created a dedicated site for the OPO Piano Festival, which quickly achieved high search engine rankings.

Oxford Philharmonic Orchestra