Case Study: IDS Media achieves stronger lead generation with Chaptr

IDS Media creates a bespoke lead-generating website with Chaptr

ids media, an independent out-of-home media owner specializing in health and wellness, faced challenges with its inflexible Squarespace website. The site was a source of frustration for its marketing department, failed to generate quality leads, and did not professionally represent the company's core values. The vendor, Chaptr, was engaged to build a new custom website to address these issues.

Chaptr designed and developed a new website for ids media with a focus on lead generation and a refreshed digital identity. The solution included a comprehensive UX strategy, a modernized color palette and typography, and adaptable content sections for easy updates. While specific metrics are not provided in the text, the new site is designed to improve organic search rankings and attract more targeted leads, with the vendor providing ongoing SEO support.

IDS Media