Case Study: Macdoch Ventures achieves a more targeted applicant pool with Chapter brand refresh

Macdoch Ventures reduces unnecessary applications with Chapter

Macdoch Ventures, the venture capital arm of the Macdoch Group, needed a brand identity that would better connect with the dynamic tech entrepreneurs it seeks to invest in. The Chapter Agency was engaged to address this challenge through a comprehensive brand strategy and refresh.

The Chapter Agency developed a younger, more dynamic visual language and tone of voice for Macdoch Ventures, including an updated logo system and custom illustrations. This new branding provided a clearer articulation of the firm's investment criteria. The result was a significant reduction in unnecessary applications, with the client reporting that incoming contact became much more tailored to their specific requirements.

Macdoch Ventures